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Pragmica
Brand reputation: how to build it, protect it and make it work for you

November 15, 2025

Brand reputation: how to build it, protect it and make it work for you

Good recognition and a loyal community around your product are not a lucky accident. Learn how to build, protect and leverage your brand reputation in the digital age.

BRAND STRATEGY
Career trauma: how to recognise it in yourself

April 5, 2025

Career trauma: how to recognise it in yourself

A Pragmica Studio perspective on career trauma – the psychological impact of toxic workplaces, unfair treatment, or sudden career shocks.

CULTURE & CAREER
A product without documentation: how to avoid chaos and stay in control

March 10, 2025

A product without documentation: how to avoid chaos and stay in control

Pragmica Studio on why docs are not bureaucracy, but insurance. Learn how documentation fixes the root cause, not just the symptoms.

PRODUCT & DEVELOPMENT
Digital avatars: from filters to fully-fledged characters

February 15, 2025

Digital avatars: from filters to fully-fledged characters

Virtual influencers, VTubers and digital humans are changing brands, products and the way we interact online. A Pragmica exploration of the digital avatar ecosystem.

AI & TECHNOLOGY
Do we really want conscious machines?

January 20, 2025

Do we really want conscious machines?

Embodied AI, "Dream Factories" and the Line Between Tool and Subject. What happens when AI stops just processing inputs and starts living in an environment?

AI & TECHNOLOGY
How AI is really changing education: beyond hype, toward human-centered learning

December 15, 2024

How AI is really changing education: beyond hype, toward human-centered learning

Everyone has the same headline: 'AI will transform education.' The more honest question is: into what, exactly — and for whom? A Pragmica perspective.

AI & TECHNOLOGY
From "Smart" to "Hot": how AI is repricing intelligence, charisma and work

November 8, 2024

From "Smart" to "Hot": how AI is repricing intelligence, charisma and work

As AI systems get better at knowledge work, more people ask: what makes me valuable? A Pragmica perspective on the shift from cognitive to social capital.

AI & TECHNOLOGY
Visual identity 101: what it is, what it includes, and when you actually need it

October 12, 2024

Visual identity 101: what it is, what it includes, and when you actually need it

At Pragmica we're often asked to 'do branding' when what people really mean is 'we need a logo and some visuals.' Let's untangle it.

BRAND STRATEGY
Why QA should be part of your product from day one

September 20, 2024

Why QA should be part of your product from day one

A Pragmica Studio perspective on building software that doesn't fall apart later. Learn why QA is not a phase, but a continuous practice.

PRODUCT & DEVELOPMENT
Typography basics for designers, product teams, and brand owners

August 5, 2024

Typography basics for designers, product teams, and brand owners

Typography isn't just about choosing a beautiful font. It's the system that makes text readable, scannable, and expressive.

DESIGN
Infographics in design: the essentials in 5 minutes

July 10, 2024

Infographics in design: the essentials in 5 minutes

In digital products, dashboards, brand decks and annual reports, infographics turn complex data into something people can actually see, remember and act on.

DESIGN
AI chatbots are not your crisis plan

June 15, 2024

AI chatbots are not your crisis plan

A Pragmica Studio view on where AI chatbots help with mental health – and where they're dangerous. Why they're not safe as crisis support.

PRODUCT & DEVELOPMENT
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