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Pragmica
GOBAR

GOBAR

Goals that fill up with real-time support

Sector

Creator Economy, Web3, Fintech

Services

  • Brand System
  • Product Design
  • Design System
  • Full-stack Engineering
  • On-chain Integration

Challenge

Creators still collect money in fragmented ways: donations via bio links, separate streams, widgets without stablecoins, payout delays and high fees. We needed a tool where a specific goal (album, trip, microphone, video series) becomes the center of audience interaction, with progress updates in real-time, transparent, without intermediaries, and with clear motivation to support "just a little more, and the goal is reached." The existing solutions lacked the transparency and immediacy that modern creator-fan relationships demand. Traditional payment rails introduced friction and delays that broke the emotional connection between supporting a creator and seeing the impact of that support.

Opportunity

We saw a chance to merge Web2 culture (easy sharing, familiar donation scenarios) with Web3 capabilities (stablecoins, on-chain transparency, ownership rights). From this insight, gobar was born — "goal-bar," where the green progress bar serves as the main visual object and metaphor for real-time results. Together, we developed an identity system centered around the dynamic progress bar: dark UI, accent green as "support energy," and micro-animations that "push" users toward action. The visual language communicates momentum, progress, and collective achievement. The platform architecture enables 99% of funds to go directly to creators (1% platform fee), with the option to scale to 3-4% for sustainable monetization without degrading UX. Real-time channels power live progress updates and leaderboards.

Outcome

gobar turns support into tangible progress: fans see their contribution "painting" the bar in real-time; creators get instant on-chain payouts and tools to scale their funding through sharing, Explore feeds, and leaderboards. The platform provides a sustainable monetization model and foundation for ecosystem partnerships. Creators can now set specific, transparent goals and watch their community rally around them with unprecedented immediacy and clarity.
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Landscape helped us overcome our customers' fear by creating a brand that felt trustworthy, emphasized our scientific research, but also felt hopeful and personable. We had to strike the right balance between medical credibility, but also feeling warm and welcoming. We didn't want to become a cold and impersonal medical brand. Our clients are struggling with anxiety and depression, and are often in very dark places, so we wanted a brand that would inspire hope.

Drew Gomez

Head of Brand · Mindbloom

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CONTACT

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