EASYMED — Case Study by Pragmica

EasyMed had strong teaching expertise and a growing library of materials: videos on YouTube, PDFs, and a draft curriculum. But the experience was fragmented: students were onboarded manually, trial access was granted lesson-by-lesson, and there was no single place where learning, practice tests, and progress lived together. The team needed clear roles: teachers wanted to see activity without risking edits; admins needed quick access control while keeping payments offline. The brand lacked a coherent identity that felt trustworthy without looking sterile. The technical ask: deliver a cohesive product story, identity, marketing, and software, without changing how content is produced or introducing operational complexity.

We reframed EasyMed as a single journey from intent to learning: a focused marketing site that routes leads to existing channels, and a lightweight LMS structured as Courses, Modules, Lessons, where each lesson brings together video, materials, and tests. We designed a role model: Admin manages content and access; Teacher has read-only visibility; Student learns and tracks progress. Trial access is simple, one action to grant or revoke, keeping the preferred offline payment flow. For brand identity, we created a minimal system: warm accent, calm dark tone, and Inter type. The identity translates directly into product design tokens, so the UI feels consistent across landing and app. Technically, we chose a pragmatic stack: Next.js, TypeScript, Tailwind, shadcn/ui, Clerk for authentication, Supabase for data. Videos stay on YouTube; leads flow to Telegram and email; analytics wired for GA4.

We shipped a coherent brand and product. Identity includes updated mark, accessible palette, Inter type scale, brand guide; product tokens shared across landing and app. The marketing site is a Next.js landing with dual CTAs, benefits, instructors, how it works flow, testimonials, FAQ, and lead form to Telegram and email. The platform features clean IA with courses, modules, lessons, embedded YouTube, PDFs, and integrated test runner with instant feedback; attempts stored to gradebook. Access and roles: admins manage content and access; teachers see activity without edit rights; students track progress. The system is ops-ready with monorepo, separate subdomains, CI/CD, and path to scale. EasyMed now reads as one product, credible on the outside, simple on the inside, making it easier for students to start, teachers to support, and the team to grow.